Of all the things to steal headlines on Inauguration Day, Bernie Sanders’ fashion choices was not expected to be one of them. But life is weird and Bernie showed up to the Capital steps in his finest Vermont winter casual.
Bernie dressed like the inauguration is on his to do list today but ain’t his whole day. pic.twitter.com/wCRyoxU3V2 — Reeezy (@MsReeezy) January 20, 2021
The Internet wasted no time in making sure that Bernie’s look was immortalized as a viral sensation. In the past 24 hours, thousands of memes have been generated that cropped Bernie into everything from a New York City subway to the Last Supper.
View this post on Instagram
A post shared by Nicolas Heller (@newyorknico)
The growing viral sensation quickly caught the attention of one outdoor adventure brand––Burton. The iconic snowboarding brand––founded by the late Jake Burton––quickly realized that Bernie was donning their GORE-TEX Edgecomb Down 3-in-1 Jacket. It wouldn’t take long for their social media director to capitalize on the situation and send out the perfect post on Instagram.
View this post on Instagram
A post shared by Burton (@burton)
Social media followers were quick to acknowledge the marketing genius of the post. A comment from one IG user suggesting that Burton, “give your social media person a raise” has already received nearly 800 likes. While another user inquired about, “where can i get the bernie coat [right now]?” Sure enough, this quick stroke of social media prowess paid dividends for Burton. The Edgecomb is completely sold out online and we’re willing to bet the jacket will be popular for quite some time––Halloween costume, anyone? However, you can get your hands on an Edgecomb if you head over to Ebay, but it’ll cost you over $400.
What Snowboarding Owes Jake Burton: A Remembrance
Read article
The jacket itself appears to offer a very functional design and with years of experience protecting snowboarders from the elements, we wouldn’t expect anything less from Burton. With weather in the 30s, a brisk wind and a few snow flurries in the area, it seems like Bernie made a very logical choice in outerwear. As for those mittens? Those were gifted to Sanders by Vermont teacher Jen Ellis, who makes the mittens from repurposed wool sweaters that are lined with fleece made from recycled plastic bottles. Unfortunately, these one-of-a-kind mittens are not for sale.
Winter Gift Guide: The Best Cold-Weather Gear for the Whole Family
Read article
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
Of all the things to steal headlines on Inauguration Day, Bernie Sanders’ fashion choices was not expected to be one of them. But life is weird and Bernie showed up to the Capital steps in his finest Vermont winter casual.
Bernie dressed like the inauguration is on his to do list today but ain’t his whole day. pic.twitter.com/wCRyoxU3V2
— Reeezy (@MsReeezy) January 20, 2021
The Internet wasted no time in making sure that Bernie’s look was immortalized as a viral sensation. In the past 24 hours, thousands of memes have been generated that cropped Bernie into everything from a New York City subway to the Last Supper.
View this post on Instagram
A post shared by Nicolas Heller (@newyorknico)
View this post on Instagram
View this post on Instagram
A post shared by Nicolas Heller (@newyorknico)
The growing viral sensation quickly caught the attention of one outdoor adventure brand––Burton. The iconic snowboarding brand––founded by the late Jake Burton––quickly realized that Bernie was donning their GORE-TEX Edgecomb Down 3-in-1 Jacket. It wouldn’t take long for their social media director to capitalize on the situation and send out the perfect post on Instagram.
View this post on Instagram
A post shared by Burton (@burton)
A post shared by Burton (@burton)
Social media followers were quick to acknowledge the marketing genius of the post. A comment from one IG user suggesting that Burton, “give your social media person a raise” has already received nearly 800 likes. While another user inquired about, “where can i get the bernie coat [right now]?”
Sure enough, this quick stroke of social media prowess paid dividends for Burton. The Edgecomb is completely sold out online and we’re willing to bet the jacket will be popular for quite some time––Halloween costume, anyone? However, you can get your hands on an Edgecomb if you head over to Ebay, but it’ll cost you over $400.
What Snowboarding Owes Jake Burton: A Remembrance
Read article
The jacket itself appears to offer a very functional design and with years of experience protecting snowboarders from the elements, we wouldn’t expect anything less from Burton. With weather in the 30s, a brisk wind and a few snow flurries in the area, it seems like Bernie made a very logical choice in outerwear.
What Snowboarding Owes Jake Burton: A Remembrance
Read article
What Snowboarding Owes Jake Burton: A Remembrance
As for those mittens? Those were gifted to Sanders by Vermont teacher Jen Ellis, who makes the mittens from repurposed wool sweaters that are lined with fleece made from recycled plastic bottles. Unfortunately, these one-of-a-kind mittens are not for sale.
Winter Gift Guide: The Best Cold-Weather Gear for the Whole Family
Read article
For access to exclusive gear videos, celebrity interviews, and more, subscribe on YouTube!
Winter Gift Guide: The Best Cold-Weather Gear for the Whole Family
Read article
Winter Gift Guide: The Best Cold-Weather Gear for the Whole Family
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More News
Surly Releases Preamble: New All-steel 'Pavement Bike'
Enjoy Gorgeous Picture With This LG CineBeam Portable Projector
Kick Back With The RENPHO Foot Massager During Downtime
Keep Your Food Fresh With This Food Storage Containers Set
Fix Home Problems Yourself With This Cartman 148Piece Tool Set
Dream Garage: The Car and Truck Auctions We'd Bid on Right Now
All Stories
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
More Videos
The MJ5: Tony Hawk on His Favorite Gear, Why He Always Carries His Board, and More
Here's the Difference Between Bourbon and Whiskey
Young Guns and a Supercharged Catamaran: U.S. SailGP Team Takes on New York City
